Increased brand recognition.
A goal for businesses, big and small, is often brand recognition. How can you make your brand not only stand out from the competition, but also remain in the minds of customers, both current and potential? By customizing an item that a customer can use in his or her everyday life with your logo you’re able to keep your small business top of mind.
High reach at a low cost.
With a tight budget, it can be difficult to choose exactly what marketing items work best for your small business, and what items will give you the most “bang for your buck.” With a small price tag but large, lasting impact, promotional products are a great value for your investment. Keep this in mind, a simple giveaway is a great way to increase customer loyalty.
Alternative business card.
While business cards will always be an incredibly valuable business staple, promotional products are a fun, creative way to showcase your contact information. Instead of just leaving a potential customer with your business card. Consider leaving behind your business card AND another tangible, branded product. If you own a bike shop, give away a branded drink bottle with every bike; It will get used and the buyer will remember you when he needs repairs or parts.
When it comes to marketing your business, another thing to keep in mind is repeat exposure. How can you keep what you do and your business, consistently in front of customers without consistently spending a ton of money?
Easy: Think about what items your customers will want to keep around. Items that are used over and over again such as pens, post-it notes and drink bottles stay in the recipient’s mind compared to something like a stress ball that simply gets used once and thrown away.
Powerful marketing platform.
What does your marketing portfolio look like? Think about this: If you had to choose between eating the same pizza, twice a week, every week, for lunch, or getting two different lunches each week instead, what would you pick? We think most of you would choose variety.
The same principle can be applied to your small business. Although having staple marketing products is important, being able to vary what you’re using to brand your business is important, too!